If you use WordPress and WooCommerce for managing your online business you probaly agree that it rocks! It simply does! WoocCommerce is one the most widely used e-commerce plugins. Over 30% of all e-commerce sites run on WooCommerce. Its fancy, easy to use and easy to extend with all kinds of extensions and modules.
So you already did all your SEO magic?
Probaly you know that you should create unique title and descriptions. And you also know that the internal linkstructure is as important as your incoming links. And probaly you also tried Google AdWords, offering your XML-sitemap to the Google Search Console and much other stuff.
Then you realize that the creating the perfect url structure, isn’t possible with WooCommerce.
No worries. Your just a few steps away from the ultimate SEO upgrade that is even possible.
What is the ultimate structure?
The ultimate url structure for each webshop would be: category > sub-category > product.
Search engines would love it! Why? Because all products can be reached within 3 clicks and you even tell the ‘search engine’ that your product is url-related to lower category and sub-category. The only hick-up is that the basic WooCommerce installation doesn’t allow you to create this structure.
The basic WooCommerce installation will constantly flip and switch between /product-category and /product in your url structure. So search engines will never know that your product is url-related to the lower category or sub-category.
And this is the biggest SEO profit you need:
You need to tell the search engine that the ‘AudioFanatic-2gb’ is a MP3 player, because it is in the category ‘mp3-player’ and ‘electronics’. This way your linkjuice can’t get any better! Always consider if you would add the word ‘mp3-player’ to all levels because search engines might see this as ‘spam’.
What does Google say?
The Google product taxonomy lists all possible values for the ‘google product category’ attribute. The taxonomy is a tree of categories that describe product families. At the highest level, it is arranged into verticals, which refer to broad categories of products. For example, Electronics is a vertical. The subcategories of these verticals are more specific. Each layer breaks the vertical into a smaller product family. So the string for a category like MP3 Players would look like this: Electronics > Audio > Audio Players & Recorders > MP3 Players.
Creating verticals with the Perfect SEO Url plugin
If you are aiming on the best url structure possible with WooCommerce the Perfect SEO Url plugin is the best choice available.
- Old structure: webshop.com/product-category/electronics
- Old structure: webshop.com/product/mp3-player
- New structure: webshop.com/electronics/mp3-player/audiofanatic-2gb (the perfect vertical!)