[vc_row][vc_column][vc_cta h2=”The start of the Perfect SEO Url plugin” color=”violet”]This page will tell all about our journey to achieve a better url structure in WooCommerce. Although we saw the post from WooCommerce Docs that they advice to don’t change the url structure.[/vc_cta][vc_separator][vc_text_separator title=”“People don’t buy what you do, they buy why you do it“ Simon Sinek” add_icon=”true”][vc_separator][vc_column_text]In 2012 we started working on the WooCommerce platform. At this time Magento was a way better choice to create an e-commerce website with. But WooCommerce was lightweight and easy to use. So we started working with WooCommerce for only small companies and low-traffic websites.
But as a SEO professional you are probably looking for the most proper solution to achieve maximum SEO result with minimum effort.
New updates of the WooCommerce plugin were released often and the platform got better and better. But an ultimate url structure, like Magento, still wasn’t possible.[/vc_column_text][vc_separator][vc_text_separator title=”Try to change the url structure in WooCommerce” add_icon=”true”][vc_separator][vc_column_text]After that we tried to change the url structure in an easy way. We used free plugins, we used payed plugins and we even tried contacting WooCommerce at the time. But none of these could come up with a solution. We were looking for an allround plugin that could discard the slug, but as well could create redirects, because we didn’t want to have ranking loss.[/vc_column_text][vc_column_text]
WooCommerce docs: “There are SEO plugins that allow you to remove this base, but that can lead to a number of problems with performance and duplicate URLs.”
[/vc_column_text][vc_column_text]WooCommerce docs/ WordPress docs mention on their website that they don’t recommend you to use a plugin that changes your url structure. But on the other side there is Google that advices you to use clean url structure. So what to do?
This was the moment that we decided to at least try to create a plugin that has great functionalities ánd maintains or even upgrades SEO results.[/vc_column_text][vc_separator][vc_text_separator title=”Creating the Perfect SEO Url plugin” add_icon=”true”][vc_separator][vc_column_text]It took over 1000 hours to build the functionalities that we wanted to have in year 1. For example, it takes over 1000 hours each year to maintain and update the plugin. But thats when it all started.
How will it be possible to achieve better SEO results and how can we measure this?
A friend of ours had his own webshop, it wasn’t big-data but with approximately 3000 visitors a month it was enough to start testing. He was willing to install the plugin and use it for at least 3 months. We used Google Analytics and the Google Webmastertools to track and measure results.[/vc_column_text][vc_progress_bar values=”%5B%7B%22label%22%3A%22Traffic%20month%20no.%201%22%2C%22value%22%3A%2240%22%7D%2C%7B%22label%22%3A%22Traffic%20month%20no.%202%22%2C%22value%22%3A%2280%22%7D%2C%7B%22label%22%3A%22Traffic%20month%20no.%203%22%2C%22value%22%3A%2295%22%7D%5D” bgcolor=”bar_turquoise” options=”striped” title=”Measuring”][vc_column_text]The results were positive. His number of visitors increased with 5-6% the first month. The following 2 months it went even better. The first 3 months his number visitors increased with almost 30%. His keyword ranking, seen in the Webmastertools dash increased as well. Positions changed in a positive way. It was very common that positions changed from 12 or 13 to 5 or 6.[/vc_column_text][vc_separator][vc_text_separator title=”Plugin build in a unique way” add_icon=”true”][vc_separator][vc_column_text]The Perfect SEO Url is build in a unique way. We make sure that urls are changed even before they reach WordPress or WooCommerce. This way make sure that our plugin is highly stable and extremely fast. There are no examples of sites that become slower after installing the Perfect SEO Url plugin(!)[/vc_column_text][vc_separator][vc_text_separator title=”Long term results” add_icon=”true”][vc_separator][vc_column_text]A year after the first BETA edition the first plugin was purchased in the United Kingdom. We had close contact with this SEO agency in the following months and they were very very happy with the results.
Because we want to have a long term solution, multiple agencies from the United Kingdom, Australia and Spain are still sharing their SEO results with us annually. So we can make sure the product is always top notch.[/vc_column_text][vc_cta h2=”Fast, reliable and well a aware of the future” color=”violet” add_button=”right” btn_title=”Purchase” btn_style=”flat” btn_shape=”square” btn_color=”violet” btn_align=”right” btn_i_icon_fontawesome=”fa fa-download” btn_link=”url:%2Fbuy|||” btn_add_icon=”true” btn_button_block=”true” btn_custom_onclick=”true”]We have chosen to build something that wasn’t possible: fast, reliable and SEO friendly.[/vc_cta][/vc_column][/vc_row]